The Art of News Storytelling - Palki Sharma Upadhyay

In an age defined by constant information and endless news cycles, the way stories are told matters more than ever. In her TEDx Talk, Palki Sharma Upadhyay shares a powerful perspective on storytelling in the news world and why it has become both a challenge and a responsibility. Today, the real competition is not just about who reports first, but who explains better.

Palki Sharma Upadhyay

She describes modern journalism as a storytelling race, where countless platforms compete for attention. With limited time and infinite content, audiences no longer want just facts. They want clarity, context, and meaning. This makes storytelling not an optional skill, but a core part of journalism.

To explain this, she refers to the ideas of Katha (story) and Kathakar (storyteller). A story is not defined only by what happens, but by how it is told. In the same way, a journalist is not just a messenger, but an interpreter who helps people understand the world.

She explains how her newsroom at WION focuses on giving value to the viewer’s time. News is no longer just about delivering information, but about shaping meaning in a crowded and confusing media space.

The talk ultimately reminds us that in a world full of noise, good storytelling is what gives journalism its purpose. People don’t just want to know what happened. They want to understand why it matters.

Freedom of the press is not just important to democracy, it is democracy. - Walter Cronkite

Credits

Lakshmi Bhavana Avvari

2025-27